I’m sure you’ve heard the phrase “The only constant is Change”. This could not be more true than in the field of Search Engine Optimization, Search Engine Marketing and online marketing in general.
Gone are the days of just adding meta tags, title tags and optimized copy. Google is now looking for much more to determine how relevant your site is in comparison to your competition.
Furthermore, search doesn’t stop at Google, Bing and Yahoo. We must now factor in searches performed at other high traffic sites such as YouTube, Facebook, Twitter, eBay, Flickr, etc.
Important aspects of modern SEO include:
- Video & Video Optimization
- Articles & Article Submission
- Onsite Blogging
- Syndicated Press releases
- Social networking
Still, you must have:
- Properly optimized pages
- Internal linking
- Search engine friendly site structure
- XML sitemap
- High quality inbound links with correct anchor text
I won’t go into every aspect of SEO here, however, it’s time to ask yourself if you are doing all you can do to drive qualified traffic to your Web site. If not, the repercussions can be a site eventually lost in a sea of millions of results.
