Houston Search Engine Marketing Methodology

Each of our search engine marketing campaigns are designed around the needs of the customer and their online marketing objectives.  Even though we may use many of the same optimization techniques in our campaigns, each will differ depending on many factors including the existing site architecture/code, type of site and target market, previous marketing efforts, number of keyword phrases and the number of target pages to you wish optimize and submit to the search engines.

The following is a high level overview of our basic marketing methodology.  If you would like to discuss this with us in detail or like a quotation for a search engine marketing campaign, please Contact us.

1. Determine company Goals and Objectives
2. Web Site Code/Structural Analysis
3. Run an initial Search Engine placement report and log file analysis report (if applicable)
4. Analyze and Evaluate your current site ranking (if applicable)
5. Perform research on your keyword phrases to determine relevancy and accurate selection
6. Deliver keyword phrase research document with our recommendations
7. Consult with you on how to choose the most appropriate keyword phrases
8. Craft an appropriate description for your site that the search engines/directory will accept
9. Target your selected relevant/high query keyword phrases
10. Apply sound, proven, ethical optimization techniques to all target pages
11. Use onsite and offsite optimization techniques
12. Authenticate your site with the search engines
13. Set up site in our online Webmaster accounts at Google, Yahoo and MSN (Live)
14. Hand Submit or resubmit all target pages to the top search engines using XML sitemaps
15. Rebuild, upload and submit XML sitemaps when new pages are added.
16. Hand submit to the top relevant directories
17. Setup and manage PPC/Sponsor Link accounts (Google, Yahoo & MSN)
18. Online Marketing Budget Overview/Review
19. Recommend & implement effective linkage strategy
20. Tweak page code as necessary for best results and changing search engine algorithms
21. Offer ongoing consulting and additional recommendations on Articles, Blogs, Social Media,Inbound links, Video and the latest marketing trends.
    

Cost of the SEO/SEP packages vary based on the number of target pages to optimize and the fees charged by the search engines and directories and other factors that may be specific to your site.
Call 281-554-9557 or fill out our Quotation for Services form today and we will put together a custom solution for you.