Houston Search Engine Marketing Methodology

Each of our search engine marketing campaigns are designed around the needs of the customer and their online marketing objectives.  Even though we may use many of the same optimization techniques in our campaigns, each will differ depending on many factors including the existing site architecture/code, type of site and target market, previous marketing efforts, number of keyword phrases and the number of target pages to you wish optimize and submit to the search engines.

The following is a high level overview of our basic marketing methodology.  If you would like to discuss this with us in detail or like a quotation for a search engine marketing campaign, please Contact us.

1. Determine company Goals and Objectives
2. Web Site Code/Structural Analysis
3. Run an initial Search Engine placement report and log file analysis report (if applicable)
4. Analyze and Evaluate your current site ranking (if applicable)
5. Perform research on your keyword phrases to determine relevancy and accurate selection
6. Deliver keyword phrase research document with our recommendations
7. Consult with you on how to choose the most appropriate keyword phrases
8. Craft an appropriate description for your site that the search engines/directory will accept
9. Target your selected relevant/high query keyword phrases
10. Apply knowledge of specific search engines to your site
11. Apply sound, proven optimization techniques to all target pages
12. Add the proper optimization code to your target pages
13. Evaluate each target page for the best use of the search engine specific tags
14. Authenticate your site with the search engines
15. Set you up in our online Webmaster accounts at Google, Yahoo and MSN (Live)
16. Hand Submit or resubmit all target pages to the top search engines using XML sitemaps
17. Rebuild, upload and submit XML sitemaps when new pages are added.
18. Hand submit to the top directories
19. Setup and manage PPC/Sponsor Link accounts (Google, Yahoo & MSN)
20. Online Marketing Budget Overview/Review
21. Recommend & implement effective linkage strategy
22. Resubmit pages that may not get picked up initially
23. Tweak page code as necessary for best results and changing search engine algorithms
24. Offer ongoing consulting and additional recommendations
    

Cost of the SEO/SEP packages vary based on the number of target pages to optimize and the fees charged by the search engines and directories and other factors that may be specific to your site.
Call 281-554-9557 or fill out our Quotation for Services form today and we will put together a custom solution for you.