Houston Search Engine Marketing Methodology

Each of our search engine marketing campaigns are designed around the needs of the customer and their online marketing objectives.  Even though we may use many of the same optimization techniques in our campaigns, each will differ depending on many factors including the existing site architecture/code, type of site and target market, previous marketing efforts, number of keyword phrases and the number of target pages to you wish optimize and submit to the search engines.

The following is a high level overview of our basic marketing methodology.  If you would like to discuss this with us in detail or like a quotation for a search engine marketing campaign, please Contact us.

1. Determine Goals and Objectives
2. Web Site Code/Structural Analysis
3. Run an initial Search Engine placement report (if applicable)
4. Analyze and Evaluate your site ranking
5. Perform research on your keyword phrases to determine relevancy
6. Consult with you on how to choose the most appropriate keyword phrases
7. Craft an appropriate description for your site that the search engines/directory will accept
8. Target your relevant Keyword phrases
9. Apply knowledge of specific search engines to your site
10. Apply sound, proven optimization techniques
11. Add the proper optimization code to your target pages
12. Evaluate each target page for the best use of the search engine specific tags
13. Hand Submit or resubmit target pages to the top search engines 
14. Hand submit to the top directories
15. Setup and manage PPC accounts (Google, Yahoo & MSN)
16. Online Marketing Budget Overview/Review
17. Recommend & implement effective linkage strategy
18. Initial baseline Log file analysis report
19. Online search engine position reports on a monthly or bi-monthly basis
20. Resubmit pages that may not get picked up initially
21. Tweak page code as necessary for best results
22. Offer ongoing consulting by keeping you on top of industry news. (we receive daily news feeds)

Cost of the SEO/SEP packages vary based on the number of target pages to optimize and the fees charged by the search engines and directories and other factors that may be specific to your site.
Call 281-554-9557 or fill out our Quotation for Services form today and we will put together a custom solution for you.