It's time to integrate all your work into your SiteBuilder
Web pages. We'll also go into some other valuable optimization
techniques here.
First, we'll start with the Meta Description and Keyword phrases along with some other tips.
 General
tips plus Adding Descriptions and Keyword Phrases
- Log on and go to "Edit Site" then click on the
settings button.
- In General Settings If you have anything
in the "Browser Title" field, remove it.
- Next field is the site footer. This is a good place to
add a tag line with some highly relevant keyword phrases. For
instance "Engineering USA - Your Engineering Consulting,
and Training Experts"
- This next step is optional but I recommend it because
search engines follow text links easier than JavaScript.
Enable the "Footer menu" by checking the appropriate
box. This will add a text based footer menu to your
site. Another option is to add a regular sitemap.
- Next, Enable referral booster. This make it easy for a
visitor to refer your site to someone else.
Be sure and click OK at the bottom of the page each time
you make a change.
- To add specific Meta Tags to your individual pages, browse
to the page in edit mode and select "Page Properties",
"Search Engines", Click the check box that says
"Use page specific keywords and description "
and enter your unique descriptions and keyword phrases.
Finish by selecting "Apply" Do this on every page
you want to optimize.
Generate
XML Sitemap
Next we're going to generate an XML sitemap. This is what
you will be submitting to the search engines. Note that the
Sitebuilder Sitemap Generator will only build a sitemap for
visible pages. If you have hidden pages or pages that are
listed "NOT IN MENU", they will not show up in the
sitemap XML.
Click the "Generate New Sitemap" button. We will
go into how to submit the XML Sitemap in the Submission section.
Note that sitemaps need to be authenticated. Use the Search
Engine Meta Tag Method, not the file method.
Note: If you want all pages to be listed in the XML Sitemap,
I suggest using the sitemap tool at http://www.xml-sitemaps.com/
You will need to download the completed sitemap and then upload
it to your HTML directory. This is a free service.
Adding Page Titles
Page titles show up the top bar of your browser, not on your Web
page.
- Select the "Edit Site" button.
- Select the appropriate page to edit. Home page is a good place to start.
- At the bottom of the page you will see "Page Settings". Enter your page title in the page title field. Leave your "Page Name" as is.
- Click the "OK" button
Continue with the rest of your pages using the same procedure.
Page Headers
- Each page of you site should have page headers. Page
headers let the user know they are in your site and
help your page ranking in the search engines when they contain
your keyword phrases.
- If you already have page headers you may just edit them.
If you don't, you will need to add them to each page. The
page header should be the most relevant keyword phrase for
that particular page. For instance, our title for Engineers
USA was "Engineering Consultants - Engineering USA". Therefore,
for the best results, our header should be the same.
- The page header should always be a the top of the page
before any written copy. Use text size 4 or 5 when
using sitebuilder integrated headers.
- If using custom HTML headers use H Tags (H1, H2, H3, Etc.)
H tags are actually preferred. You will need to use the
HTML element for this.
Example:
Optimizing
Your Copy
It's time to beef up the copy or "written text"
on your pages. Each page must contain the keyword phase
or phrases relevant to that page. It should be fairly easy
to construct a few paragraphs that logically contain your
keyword phrases. You can also use bulleted lists but
be careful to make it look natural. If it doesn't make
any sense, don't do it. You are trying to achieve a keyword
density of 3-7 %
Just adding a bunch of keywords to a page in an illogical
fashion is known as "Keyword stuffing" and is frowned
upon by the search engines as is "invisible" text.
(i.e. white text on a white background) The search
engine will detect it and you can be penalized. The search
engines know how to detect most of the spamming tricks of
old.
A
few words about SPAM
Spam is bad - don't do it! It will be detected and hurt your rankings or keep you from being listed in the search engines. Some forms of search engine spam are:
- Invisible Text - White text on white background - used
for keyword stuffing
- Stuffing random keywords in the copy in a illogical fashion
- Improper use of Meta tags (Keywords unrelated to
site)
- Super small text
- Altering style sheets to to render H tags, B tags, Large
fonts, etc. as normal size text
- Cloaking
or redirects
- Mirror/duplicate content
- Doorway pages
- Link Farms
- Keyword stacking
- Gibberish
- Hidden text
- Domain Spam
- Hidden links
- Mini/micro-sites
- Page Swapping
- More about search engine spam
Image Alt Tags
If you have images on your pages, be sure and associate each
image with an alt tag or "Alternate Text". The Alt
tag or" Alt Attribute" is designed to display text
if an image fails to load or is missing for some reason.
Alternate text is a good place to put your keyword phrase
for the page you are editing. To add Alt text, in edit mode,
click on the image. This will take you to another screen where
you can add the Alt text. Don't go crazy here and stuff a
bunch of keywords in. That would be spamming and in bad form.
Hyperlink Internal Pages
In your written text, be sure and add hyperlinks to other
relevant pages within your site. The hyperlink should be a
relevant keyword phrase not "Click Here" No only
is that poor form but it would not benefit you when the search
engines are looking at your hyperlink anchors. Just look at
our home page as an example. www.awsp.com.
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