Search Engine Optimization Tutorial

Let's start out with some basic definitions. What is the difference between Search engine marketing and Search engine optimization?

Search engine marketing is the act of marketing your web site online through a variety of methods including, pay per click or sponsor links, online press releases via syndication through news portals & RSS feeds, organic optimization, Link building, directory inclusion, video, and online social networking.

Search Engine Optimization is the art of manipulating the pages within a Web site using a variety of techniques so they achieve higher organic rankings in the top Search Engines for your targeted keyword phrases. Search engine optimization alone is not a true search engine marketing plan.

In this tutorial, we will focus on the search engine optimization part of your marketing campaign.

Lets start with a brief S.E. background primer.

The Search Engine industry has changed dramatically since the "good ole days" on the internet when everything was free and to get good placement you just needed to add "Meta" tags and "Title tags" to your pages and submit to all the search engines you could find for free. With a little work, you could usually get good placement in most engines for your top suspected phrases.

Fast forward to the present. The way Search engines "look" at pages to gauge their relevancy has changed dramatically and continues to change. The Meta tags that were so important in the early days have little relevance now as more complex algorithms are in place to rank a pages "importance".

Before we start, I would like you to read Top Ten question we receive about SEO and our Search Engine FAQ. This is important reading. Again, please take the time to do this now.

Note: if you are unfamiliar with some of the terminology, please see the glossary. Need more info? Contact us.

Read on and we'll teach you how to prepare your site for submission. 

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