What is Spamming?
Definition as it relates to Search Engines
Spamming is the alteration or creation of a document with intent to deceive an electronic catalog or filing system. Some Web authors use subversive techniques to get their sites to appear more frequently or higher in returned search results. This is something that the search engines strongly discourage and may penalize the site owner/operator for.
Those who continually attempt to subvert or spam the search engines may be permanently excluded from the index. Extreme or repeated violations may be subject to legal action.
Words used to describe the pages must accurately represent their content. most search engines detect common spamming practices and penalizes pages that use them. Unfortunately, in some cases this may cause valid pages to be penalized as well. For best results, the following Web publishing techniques should be avoided:
Overuse or repetition of keywords
Use of keywords that do not relate to the content of the site
Use of fast meta refresh
Redirection
Cloaking (IP Cloaking)
Use of colored text on same-color background
Duplication of pages with different URLs
Use of different pages that bridge to the same URL (gateway pages)
Tiny Text
Link Farms
Hidden links
Please note these are only a few examples of what is considered spamming. There are many more types that are not illustrated here.
The top search engine have reporting mechanisms in place. Should you detect search engine spam, follow the links below to report it.
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